The founder, writer, and managing editor of Medical Information breathed his final on March seventeenth, 2021. He left behind a powerful legacy that’s troublesome to match. A self-made man who began his profession in promoting gross sales after which excelling at establishing a pioneering enterprise in Pakistan’s first medical periodical was printed concurrently from Karachi and Islamabad.
Ayaz Mahmood was born in 1935 and was the youngest of 9 siblings. His father, Dr Jalal Uddin Ahmad, was a distinguished dental surgeon with a roaring observe in pre-partition days and was the British Military’s official dentist. Dentistry was a household custom, and a few of his older siblings additionally joined the occupation. Nonetheless, his artistic inclinations led him to pursue a unique path. He adopted the trail of creativity and joined promoting gross sales. He’s survived by one son, two daughters and 6 grandchildren.
Ayaz Mahmood was the founding father of Medical Information, which heralded the period of medical journalism in Pakistan. The publication made its debut in 1968 and by no means appeared again. He additionally had the excellence of launching one other separate version from Islamabad, which made the publication distinctive from Karachi and Islamabad’s two simultaneous editions.
He obtained his preliminary training from Jamia Millia Islamia, Delhi and later accomplished his bachelors from the distinguished Authorities Faculty, Lahore and his grasp’s diploma from Punjab College. At Jamia Millia, he had the honour of getting Dr Zakir Hussain because the principal, who later turned the President of India. He had the great fortune of residing within the hostel subsequent to the Principal’s home, which allowed him to incessantly work together with the distinguished principal and develop a stable foundational work ethic and a strong
roadmap for outshining in life. The spotlight of his interplay with Dr Hussain was when he invited his whole class for breakfast.
When Dr Zakir Hussain was going to Lahore, he requested him if he had any family members there to convey his message. Dr Zakir’s towering character had a really constructive affect on his character throughout his early childhood years. Like all younger boys, he was additionally eager to be taught swimming and finally discovered it the exhausting approach by virtually drowning himself twice.
After finishing his training, Ayaz Sahab moved to Karachi and began his profession with Pakistan Textile Journal. He excelled at his work and gained expertise within the publishing enterprise as an promoting government.
At all times having an adventurous aspect, he needed to discover the world. The day he saved sufficient cash to purchase a ship ticket, he determined to set sail for the UK aboard Llyod Triestino’s Asia Ocean liner on a 14-day journey. His keep within the UK lasted for 2 years from 1957-59, and when he in the end concluded his homeland supplied extra wonderful financial alternatives and determined to maneuver again to Pakistan.
On his return to Pakistan, he joined United promoting, a domestically owned company and solely after one 12 months he joined J. Walter Thompson, the place his expertise and salesmanship blossomed. Portray and drawing fascinated him, and he was an impressive painter of calligraphy and panorama. In these days, promoting was one of many few professions that have been excellent for artistic individuals.
At JWT, his boss was none apart from the illustrious Nusrat A. Bukhari, conversationalist with a typical English accent. Bukhari established a department of J. Walter Thompson on the bottom flooring of the outdated Rally Brothers Constructing on I.I. Chundrigar Street; later moved to Nelson Chambers. Ayaz Sahab at all times praised his salesmanship and administration type and gave him credit score for his grooming in promoting gross sales.
At JWT, he dealt with shoppers like PTC, who was in depth and really demanding. Tv was but to return, and the dominant medium for promoting was print. With non-existent computer systems and visuals to be introduced in black & white, the creativity knew no bounds. Nusrat Bukhari at all times insisted that no more than two visuals be taken to the consumer for approval. Ayaz sb was fast to select up these tips of the commerce and excelled in no matter he did.
At JWT, he had the privilege of working with a number of the promoting world’s stalwarts, comparable to Anwar Rammal, Framroze H. Punthakey and Shaukat Fancy.
Ayaz Sahab was a really disciplined individual and at all times emphasised time administration and its significance. He quickly realized that lengthy unscheduled hours have been simply not his cup of tea within the promoting trade. The times have been spent visiting shoppers and the evenings in getting their work achieved with in depth market analysis – an indicator of Ayaz Sahab’s method earlier than launching any marketing campaign for his shoppers.
After making a reputation for himself in promoting gross sales and realizing that he prefers a disciplined way of life, he determined to enterprise into his personal enterprise. He drew his inspiration from a duplicate of a London-based medical journal that includes native pharma trade promoting, which led him to see a case for an equal alternative to create an avenue for prescription drugs to promote in Pakistan. Since Tv was but to turn out to be mainstream; the dominant medium at the time for promoting was print. It was then that the concept of beginning a publication crystallized in his thoughts. His enterprise was initially named Pakistan Medical Overview, which later turned Medical Information, Pakistan’s first medical periodical in 1968. The famend paediatrician Prof Ghaffar Billo was its first honorary editor, and Mr M.A.Khan was Govt Editor.
This was the start of Medical Information which he launched in 1968, and it quickly turned a pressure to reckon with within the healthcare sector. Like several nice concept, he confronted instant resistance from the then-office bearers of the involved affiliation. They quickly got here up with their periodical, which was by no means in a position to affect like Medical Information.
Although Medical Information had humble beginnings, very similar to many start-ups of the time, due to Ayaz sb’s perseverance, discipline acumen, and relentless pursuit of excellence, the periodical shortly turned a acknowledged model all through Pakistan and overseas. By no means the one to shrink back from work, Ayaz sb would, within the enterprise’s early days, himself run routes to distribute Medical Information to essential shoppers and enormous hospitals. Finally, success bred upon success and allowed the group to flourish, which grew right into a full-strength publication home with an ever-expanding editorial and discipline employees at its prime. Below Ayaz sb’s management, the enterprise branched out into adjoining areas throughout the trade with the launch of Agro Veterinary Information –one other first for Pakistan – and expanded geographically with presence in all main cities of Pakistan and concurrent publications from Karachi, Lahore and Islamabad. This spectacular rise took the trade by storm and notable trade heavyweights began to recognize the journal’s heft and acknowledged it much more so when it was reported Medical Information had reached distribution throughout each East and West Pakistan and was being distributed by way of boats in Chittagong (then in East Pakistan).
Not lengthy after, Medical Information Pakistan caught the eye of its namesake in London. The esteemed London periodical, startled by the dramatic and wide-ranging success of Medical Information, determined to pursue authorized motion towards Ayaz Mahmood for attainable copyright and mental property infringement! By Allah’s grace, he efficiently defended the enterprise towards these unfavourable developments and, in doing so, established Medical Information as a worthy worldwide participant in medical journalism.
Over the approaching a long time, he continued to steer the enterprise via a number of ups and downs and adjustments in aggressive and regulatory atmosphere. The Medical Information Group of publications marked its fiftieth anniversary in 2018 beneath his auspices – a milestone reached by solely a choose group of corporations. Throughout his illustrious profession, Ayaz sb employed and mentored expertise from throughout Pakistan. and so many notable trade leaders acquired their begin at Medical Information together with M.A. Khan, Shaukat Jawaid, Qaiser Nishat, and Rahimullah Yousufzai. Those that have been drafted as contributors for the periodical at the moment are profitable of their fields and settled worldwide. Ayaz sb even satisfied his elder brother, Mr Khursheed Ahmed, then managing director of Pakistan Instances, to hitch Medical Information. Ayaz sb’s spirit of entrepreneurship didn’t finish with Medical Information. When he was assured the publication enterprise was in good stead, he ventured into different initiatives, together with launching a dishwashing detergent – one other first of its form – and named it “Forun”, which in Urdu meant “instantly” – presumably touting its fast-acting cleansing energy! Your entire operation was began from his storage and turned very talked-about in a brief interval, a lot in order that it got here into the limelight when the main client items firm Reckitt & Coleman needed to purchase the concept and model off him. Deciding in any other case, he continued to stay unbiased and achieved distribution in Money & Carry shops. Finally compelling Reckitt to unleash their full advertising and R&D prowess to reverse-engineer the entire thing and launch a competing model. Ayaz sb’s choice for stable branding was evergreen. He continued a collection of product introductions, together with colored paper napkins known as “Colourkins” – one other daring and inventive foray for that point in Pakistan. That spark of inventiveness was additionally promptly copied by different producers who jumped on the bandwagon as buyer demand confirmed up. Years later, he would fondly recall these “industrial adventures” – as he would name them – they usually turned part of his life narrative usually instructed and retold in varied settings. In addition they turned exemplars of lifelong teachings for his kids – that one is to stay life with a way of journey and to have an urge for food at all times to take calculated dangers. For the remainder who knew him, these function priceless mementoes to recollect him by.
At all times a person of unwavering ideas, Ayaz sb led a disciplined life ruled by our religion’s code of ethics and enterprise dealings. He constantly operated his companies with out an oz. of debt and strictly shied away from taking or giving any curiosity. He would compromise on expense and productiveness and tolerate further worldly burden however by no means relent on his dedication to the Almighty. Furthermore, as time wore on and into his golden years, he elected to forego continued enterprise management and sought a quieter, easier life, relegating all worldly issues to the eye of others and dedicating all his time to his Deen (faith). He enhanced his philanthropic efforts and help of his native masjid and completely centered on all issues referring to the Deen.
On a private degree, those that knew him effectively recall Ayaz sb as being sharp, witty, decisive, and naturally, filled with humour. He was at all times the lifetime of the ceremonial dinner, telling jokes and tales with as a lot enthusiasm as if relaying them for the primary time. He would completely get pleasure from sharing tales of his childhood and his time spent together with his siblings and cousins. Every time he reminisced about his time in Lahore, Ayaz sb’s most vivid recollections have been of his experiences. They shared tales from his father’s life and dental observe throughout the time of his (Ayaz sb’s) childhood and teenage years. On this, his viewers was at all times assured a wealthy, first-hand detailed recount of the time, the place-setting, the occasions, and the dialogues, which he would crisply relay with out skipping a beat or being hazy on the minutest of particulars. On this regard, his spectacular recall lasted proper up till the previous couple of months of his life.
He was an avid painter and calligrapher, having taken up these artistic shops since a younger age. Whereas rising up and managing to help these hobbies inside meagre means he by no means let up on his ardour for portray, usually utilizing the again of affected person dental data–conveniently sourced from his father’s observe – to color probably the most illustrious landscapes. In his later years, he most well-liked to name his birthplace – Lahore – his residence. Having lived throughout all main cities in Pakistan, he discovered Lahore’s appeal second to none. That is the place he breathed his final after a hale and hearty 86 years, succumbing to a fast-progressing pancreatic most cancers.
He’s survived by one son and two daughters, a loving group of and 6 grandchildren who adored their ‘dada’ and ‘nana/tutu’, and a number of nieces and nephews unfold out throughout the globe, who noticed their uncle because the one-and-only hyperlink between their shared golden previous and the current.
As Ayaz Mahmood’s surviving legacy, all of us pray that Allah Almighty grants him a spot in Jannat ul Firdous and pray that we as his kids are a supply of jaza in his afterlife. (Aameen).
We gratefully acknowledge the condolences obtained from throughout the world, together with the honourable President of Pakistan, Dr Arif Alvi and his spouse Samina Alvi, Dr Tipu Sultan / Dr Mirza Ali Azhar (PMA), Dr Inayatullah (JPDA), Dr Ayyaz (IADSR) and plenty of distinguished parliamentarians and healthcare professionals.