Now that the romance of Durga Puja is due for less than the subsequent 12 months and the twinkle of the Diwali particular fairy lights have dimmed, India awaits the subsequent main celebration of Christmas. Come December and the nippiness would have set in and the celebrities would have aligned of their path, atop Christmas timber glittering with trinkets and all of us could be awaiting the season of plum desserts and scorching chocolate, reveling within the yuletide that might seemingly grip us due to course, we’re a secular nation that celebrates all festivals. Why does it matter even if you’re a religious Hindu at coronary heart, you continue to could be as pleased and homosexual on Christmas Day! Or what when you owe your allegiance to Allah and nonetheless really feel the romance in your coronary heart come alive each autumn as Maa Durga descends on earth in not simply her valour but in addition all of her happiness and goodwill? That is the great thing about our nation that takes a lot satisfaction in her unity in range that has her celebrating a few spiritual festivals each month by all Indians no matter variations of caste, creed, gender and race.
However did the image we simply paint of a secular India a bit too rosy to be true even within the twenty first century? Do we frequently succumb to that sheer satisfaction of being a part of a rustic so diversely lovely that we stop to miss the grim face of actuality masquerading as an evil extra malicious than we will even conceive it to be? In all her immense magnificence and uniqueness, the unity that India proudly proclaims as her personal may come throughout because the purest figment of life to ever dwell in. However the transpiring nature of occasions right here which are extra routine than uncommon sadly speaks in any other case. A lot in order that the unity in range that even the Indian structure appears to mirror as a great lifestyle right here stands disturbed as a rule, surprisingly by such cases of concern sparked over essentially the most trivial of points that may baffle even decently rational minds.
Take for example a occurring within the current previous. In mid October this 12 months when the festivities, learn Hindu festivities have been setting in, jewellery model Tanishq propagated a heartwarming message of this unity via its Ekatvam advert, like has been the norm for the model each festive season. Within the business that exhibits a child bathe being held for a Hindu mother-to-be by her Muslim in-laws, each single strand of emotion was very palpable to all who managed to see the wonder in it. What nevertheless was not so evident to all was the ‘evil’ at play that stirred the curiosity of a sure part of society. As outrages erupted over the supposed love jihad being propagated via the advert, Tanishq selected to drag it down over security issues although the motive maybe was to avoid wasting the model its face. Regardless of the decisions although that the model had accessible to itself, one factor shone out moderately starkly- we maybe are a good distance but from celebrating the India of our goals in true secular spirit.
All nevertheless just isn’t misplaced but for this nation nonetheless house to a few of the most lovely folks on earth. In a nation the place love and relationships nonetheless maintain larger floor that in lots of different components of the world, there nonetheless are of us who is aware of the worth of feelings and harbour subsequently an innate need for it no matter the place it stems from. This need for like to be common and affection to be commonplace manifests via such actions and ventures which are a breath of contemporary air in themselves. And one such current foray that love has managed to make in the identical India albeit in a digital area is a moderately pleasant discovery on Instagram. For a photograph sharing web site obsessive about the look of it, it may be moderately ironical that love, in its truest and purest of kinds, managed to pour its coronary heart out via it, unfiltered and unapologetically. However the great presence that the India Love Challenge web page on Instagram has loved in not even a month of its inception is testimony to occasions that had been higher than this and occasions that can proceed to be higher much more than what the world has seen in historical past.
With three journalists Priya Ramani, Samar Halarnkar and Niloufer Venkatraman on the helm of affairs of India Love Challenge, the Instagram web page was nevertheless not an instinctive creation of the outrage generated by the Tanishq advert. With the undertaking of their minds for fairly a while now, the current spur of occasions nevertheless proved to be all of the thrust it wanted to translate into actuality. And with a nonetheless from the Tanishq Ekatvam business as its show image, the web page instantly made clear what it stemmed of. In a day and age the place inter religion and inter caste marriages are nonetheless a taboo in India, India Love Challenge goals to do precisely what it professes- make barrier free love a winner via all of India.
And the way in which the web page units about doing it’s equally exceptional. Even in being a social media presence, there isn’t any notion of promoting, digital or in any other case, that has spurred the expansion and on-line presence of it. India Love Challenge as a substitute is a platform for all those that have dared to like past the obstacles decided by society and dared additionally to pursue that love and dwell with it. As a result of a life with out love is certainly no life in any respect.
With ‘Love and marriage outdoors the shackles of religion, caste, ethnicity, gender’ as their narrative, every of the minds behind India Love Challenge was pushed by their perception within the universality and sanctity of the love emotion that led them to launch the web page as one that might have folks sharing day by day one occasion of interfaith love and marriage. For them to see one thing as pure as like to be equated with one thing so egocentric as an agenda of furthering private pursuits was shattering. Significantly in our nation that has have a protracted standing identification in organized marriages, not solely has love been frowned upon however there additionally has been this perception that love the truth is is a weapon that shields different motives. The minds behind India Love Challenge have been appalled by this mentality that prevails within the society we dwell in, that which views love as not an finish however as a furtive means to some shallow ends. For all believing within the energy of affection and having skilled it as effectively, particularly in such conditions and circumstances the place their love didn’t come straightforward, such gross misappropriation of information is a tragic and false recounting of their lives that has been made all of the extra worthier by the pursuit of affection. Maybe that explains why India Love Challenge manages to painting such heartwarmingly actual tales that stem of affection past the ‘permitted’. In daily of its brief existence since October 28 when Ms Venkatraman narrated the story of affection involving her Parsi mom Bakhtawar Grasp and Hindu father S Venkatraman, India Love Challenge has printed daily a 150 phrases lengthy story, narrated with affection and humour for its 10.9k followers to search out love in.
What makes the response that India Love Challenge has managed to garner such a matter to rejoice lie someplace in its facade of actual life assertions of how worthy life turns into when it’s love that wins. Even after nearly a decade and a half when the Supreme Courtroom of India pronounced its landmark judgement that recognised the best of each grownup to marry whosoever they like, the nation appears to not honoured the decision. Not by way of the guts although, for interfaith love, if not marriages or relationships, isn’t any new ‘phenomenon’. Not that we’re any stunned as a result of the guts have at all times finished what it desires. In societal standing although, it’s astonishing to notice simply how a lot of a taboo something inter caste and inter faith has at all times tended to be. Occasions although are altering and right this moment we’re witness to extra heterogeneous unions than ever. Celebrities have been displaying the way in which but it surely maybe is the accounts of the strange women and men that’s really reflective of the change that has been setting in. With tales like these of the widespread folks that ‘that make you’re feeling higher concerning the world and about India’, India Love Challenge provides us hope that perhaps the secular India of our vibrant goals isn’t even that a lot far!