By way of its driver rewards programme, Vitality Drive, Discovery Insure has been capable of present shoppers with important and actual worth.
As of December 2020, Discovery Insure has rewarded it’s rising Vitality Drive shopper base with a complete of R1 billion in gas money again. That is equal to roughly 66 million litres of gas.
Purchasers can earn as much as 50% of their month-to-month gas spend again by driving properly with Vitality Drive. The higher shoppers drive, the upper their gas money again and the decrease their street accident threat.
This accumulation of earned money again demonstrates the success of Discovery Insure’s Shared-value Insurance coverage mannequin within the short-term insurance coverage trade, because it proves to be a beneficial incentive for driver enchancment. In flip, driver enchancment contributes to lowering the collective frequency and severity of street accidents throughout South Africa.
“When shoppers stay persistently engaged within the programme, driver fatality threat reduces considerably,” says Valuable Nduli, Discovery Insure: Head of Technical Advertising and Vitality Drive Engagement.
“Purchasers who’ve a Vitality Drive Sensor put in of their automobiles enhance their driving behaviour, on common, by 15% in the course of the first month it’s used. Because of the info we receive about our shoppers’ driving habits, we’ve got gained beneficial insights and have discovered that our greatest drivers have 39% fewer and 44% much less extreme accidents than drivers who’re much less engaged within the programme.
This results in value financial savings of as much as 54% for us,” Nduli provides. “And with these financial savings, we’re capable of present our shoppers with extra worth within the type of rewards and money again.”
“Purchasers who insure with Discovery Insure profit from a holistic product providing with complete insurance coverage for each life-stage and life-style, bespoke optionally available options to tailor insurance coverage to their particular wants and compelling rewards for good driving by Vitality Drive. Up to now, our shoppers entrust us with insuring over R375 billion in belongings and over 269 000 automobiles.” provides Discovery
Insure Chief Government, Anton Ossip. “Because of this, Discovery Insure has seen a persistently rising shopper base which allowed us to achieve the milestone of R5 billion in-force Annual Premium Earnings in September 2020.
“Key to our progress and success in the course of the previous 9 years actually has been the Shared-Worth Insurance coverage mannequin. Discovery Insure and the Vitality Drive programme is underpinned by means of highly effective rewards and incentives, state-of-the-art know-how and massive information; in addition to our innovation tradition.”
“The success of this insurance coverage mannequin has enabled us to increase our enterprise to business insurance coverage, the automobile rental enterprise, CSI programmes, in addition to thrilling worldwide alternatives,” Ossip provides additional.
“Because the very starting, we’ve wished to do issues in a different way within the short-term insurance coverage world: we wished to make individuals safer; we wished to be extra proactive about threat fairly than reactive; we wished to create a journey that our clients would take pleasure in, and cut back the frustrations that short-term insurance coverage is sort of synonymous with.”
“Layered onto that, we wished to develop a driving programme that rewards shoppers for enjoying their position in making South African roads safer – and day-to-day, we proceed to enhance our Vitality
Drive programme as we attempt in direction of reaching one among our final ambition: Making a nation of nice drivers. Our newest achievements and milestones definitely display that our efforts, in addition to these of our shoppers, are on the correct street,” he concludes.
This text was revealed in partnership with Discovery Insure.