Via its driver rewards programme, Vitality Drive, Discovery Insure has been capable of present shoppers with vital and actual worth.
As of December 2020, Discovery Insure has rewarded it’s rising Vitality Drive consumer base with a complete of R1 billion in gasoline money again. That is equal to roughly 66 million litres of gasoline.
Purchasers can earn as much as 50% of their month-to-month gasoline spend again by driving properly with Vitality Drive. The higher shoppers drive, the upper their gasoline money again and the decrease their street accident danger.
This accumulation of earned money again demonstrates the success of Discovery Insure’s Shared-value Insurance coverage mannequin within the short-term insurance coverage business, because it proves to be a worthwhile incentive for driver enchancment. In flip, driver enchancment contributes to lowering the collective frequency and severity of street accidents throughout South Africa.
“When shoppers stay persistently engaged within the programme, driver fatality danger reduces considerably,” says Valuable Nduli, Discovery Insure: Head of Technical Advertising and Vitality Drive Engagement.
“Purchasers who’ve a Vitality Drive Sensor put in of their automobiles enhance their driving behaviour, on common, by 15% in the course of the first month it’s used. Because of the information we acquire about our shoppers’ driving habits, we now have gained worthwhile insights and have discovered that our greatest drivers have 39% fewer and 44% much less extreme accidents than drivers who’re much less engaged within the programme.
This results in value financial savings of as much as 54% for us,” Nduli provides. “And with these financial savings, we’re capable of present our shoppers with further worth within the type of rewards and money again.”
“Purchasers who insure with Discovery Insure profit from a holistic product providing with complete insurance coverage for each life-stage and way of life, bespoke elective options to tailor insurance coverage to their particular wants and compelling rewards for good driving by Vitality Drive. So far, our shoppers entrust us with insuring over R375 billion in belongings and over 269 000 vehicles.” provides Discovery
Insure Chief Govt, Anton Ossip. “Because of this, Discovery Insure has seen a persistently rising consumer base which allowed us to succeed in the milestone of R5 billion in-force Annual Premium Earnings in September 2020.
“Key to our development and success in the course of the previous 9 years actually has been the Shared-Worth Insurance coverage mannequin. Discovery Insure and the Vitality Drive programme is underpinned by means of highly effective rewards and incentives, state-of-the-art expertise and massive information; in addition to our innovation tradition.”
“The success of this insurance coverage mannequin has enabled us to increase our enterprise to business insurance coverage, the automobile rental enterprise, CSI programmes, in addition to thrilling worldwide alternatives,” Ossip provides additional.
“For the reason that very starting, we’ve wished to do issues in a different way within the short-term insurance coverage world: we wished to make folks safer; we wished to be extra proactive about danger relatively than reactive; we wished to create a journey that our prospects would get pleasure from, and scale back the frustrations that short-term insurance coverage is sort of synonymous with.”
“Layered onto that, we wished to develop a driving programme that rewards shoppers for enjoying their position in making South African roads safer – and daily, we proceed to enhance our Vitality
Drive programme as we try in direction of attaining considered one of our final ambition: Making a nation of nice drivers. Our newest achievements and milestones actually reveal that our efforts, in addition to these of our shoppers, are on the precise street,” he concludes.
This text was revealed in partnership with Discovery Insure.