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FlipMD creates doctor guide hub

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FlipMD Co-founders Gregory Hanson, MD, MPH, CEO, and Lauren Hanson, COO, discuss why they launched their healthcare startup targeted on serving to physicians moonlight as consultants and serving to healthcare firms fill their experience gaps for particular tasks.

Why did you begin this firm?

Greg: As a resident doctor, I by no means imagined constructing a startup or moving into enterprise; nevertheless, I noticed a market hole that wanted to be stuffed. Many physicians, together with myself, are searching for methods to make cash outdoors of medical drugs for a wide range of causes (pupil mortgage debt, new payments, declining reimbursements in medical care, and so on.) and I couldn’t discover a straightforward resolution already constructed. So, we constructed flipMD to shut the hole between training physicians and prospects which are searching for medical experience for a wide range of causes. I’ve had concepts prior to now however this time, I simply couldn’t cease fascinated with it and the way it may change doctor’s lives if we had an easy-to-use platform to search out attention-grabbing project-based work outdoors of medication. 

Lauren: FlipMD has an enormous alternative to positively influence the medical area and medical group and it proved too tough to shrink back from the concept of taking it on full steam. The yr 2020 gave the world a really new perspective about simply how necessary all the stakeholders are in healthcare for retaining us, most of the people, secure and wholesome. FlipMD has the capability to broaden not solely who’s concerned in medical innovation and constructing the care paradigms, services and products of tomorrow, but additionally enhancing doctor lives. Physicians are sometimes put in a field referred to as affected person care and we consider that’s all they do. With flipMD, physicians have a possibility to broaden and share their medical data by doing work in new and significant methods to advance the sphere of medication outdoors the brick-and-mortar hospital. 

What particular want are you searching for to deal with in healthcare?

Greg Hanson

Greg: Particularly, we need to be the best and best method to supply physicians to assist drive innovation within the medtech area and past. Now we have spoken with a ton of various startups and biotech firms over the previous a number of months and discovered how onerous it may be to supply physicians to work with both as a consequence of lack of curiosity or time. Numerous firms bounce into LinkedIn and message physicians; nevertheless, a number of the time, they might not be accessible and even enthusiastic about consulting. FlipMD permits firms to put up a challenge to a big cohort of physicians (2,000+ and rising) unfold all through each specialty and know that in the event that they reply to the challenge posting, they’re and able to work. 

What does your product do? How does it work?

Greg: FlipMD creates a centralized platform for locating physicians in each specialty. If we wouldn’t have the proper doctor in your challenge, I’ll exit and discover them so that you can work with. We use each job that will get posted to exit and recruit an extra 20-50 physicians that meet your particular standards.

The consumer creates an account totally free. Posts their particular challenge to our doctor cohort after which look ahead to the flipMD physicians to use to work with you instantly. There isn’t a subscription charges, no job posting charges, and we don’t improve our doctor’s charges. You pay what you see on the platform.

Lauren Hanson

Lauren: We see flipMD as connecting all the dots. Getting these which are accessible, , and expert from their numerous hours of coaching and follow sitting down with firms, inventors and founders which are making an attempt to face up the subsequent development in affected person care and outcomes.

Is that this your first healthcare startup? What’s your background in healthcare?

Greg: Sure, that is my first startup I’ve constructed. Studying extra concerning the startup world has been eye-opening and actually, fairly enjoyable for me. I’m a present resident doctor coaching in interventional radiology in Philadelphia after finishing medical college at Dartmouth. 

Lauren: Sure, additionally a first-time founder, and in my case not in healthcare or a doctor. This expertise to date has actually allowed each of us to make use of a distinct a part of our brains, to sort out issues with extra conviction and to actually showcase our skills and abilities within the fast tempo of the startup world.

What’s your organization’s enterprise mannequin?

Greg: FlipMD operates by partnering with firms enthusiastic about creating tasks with physicians to assist drive their firm ahead. Examples of the forms of jobs embody: startup advising, product testing/assessment, medical writing/content material creation, market analysis, medical trial consulting, competitors evaluation, focus teams/interviews, model ambassador positions, due diligence, IRB/FDA consulting, and so on.

Lauren: Presently we function equally to freelancing networks for different industries. Sooner or later we all know that there are different purposes to dive into as our doctor base grows and we are able to tackle totally different trade wants at scale. 

Do you have got medical validation in your product?

Greg: Now we have discovered that the shoppers which have used the platform to this point have been coming again for the rest of their doctor experience wants. We welcome each giant and small tasks and attempt to companion with our shoppers to search out the proper match for his or her wants. 

Lauren: We’ve see nice traction with doctor onboarding, which is a testomony to what number of physicians are enthusiastic about doing work outdoors of their medical duties and see the worth and work-life stability that flipMD affords them.

Image: elenabs, Getty Photographs



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