- Refresh comes at a time of its growth in all of its enterprise verticals
- Makes selecting providers extra seamless; strategy prolong to riders, companions
FOOD and grocery supply platform Foodpanda has unveiled a model refresh throughout all of its visible designs, together with a friendlier consumer interface for its cell and internet purposes.
The model refresh will probably be rolled out progressively in additional than 400 cities throughout 12 markets, from April 2021 onwards, it stated in a press release.
Foodpanda stated the model refresh comes at a time when the platform is increasing its enterprise verticals past meals supply, into fast commerce (q-commerce). This consists of grocery supply by way of pandamart cloud shops, and thru partnerships with main outlets and comfort shops.
“Foodpanda’s refreshed identification reconsiders all buyer touchpoints with the model, connecting the know-how behind our app and web site with our hundreds of thousands of customers’ on a regular basis experiences, from our iconic rider baggage and jackets to packaging, advertising and marketing campaigns and the app itself,” stated Sayantan Das, managing director, Foodpanda Malaysia.
“This can construct a strong basis for our new enterprise ventures, with a revitalised feel and look.”
The brand new homescreen on the Foodpanda app, dubbed the “bento”, permits customers to seamlessly select the Foodpanda service they want – meals supply, self-pick-up, or outlets – whereas making it simpler to discover high eating places and promotions obtainable of their location.
The identical visible strategy applies to Foodpanda’s advertising and marketing initiatives each on-line and offline. It retains the “enjoyable pink” color scheme, however has now expanded the palette to incorporate extra complementary colors.
“Pink is king. We preserve the enjoyable pink that’s immediately recognisable to hundreds of thousands of individuals throughout Asia. On the similar time, we spotlight completely different features of our model persona, to indicate that Foodpanda can also be pleasant, caring, good, and that little bit rebellious – not afraid to vary the established order or take dangers,” explains Reinald Chee, head of artistic at Foodpanda.
“Our purpose has been to create a design language that’s as seamless as our transaction course of. On the finish of the day, model identification is all about making a extra pleasurable expertise for everybody.”
Chee stated the corporate has analysed each touchpoint of their service and utilizing these insights, envisioned a design course “that would bridge the hole between our tech and the real-life expertise of hundreds of thousands of consumers.”
Foodpanda’s model refresh will probably be progressively launched throughout all on-line and offline platforms from April 2021. The refresh marketing campaign has began in Malaysia, Bangladesh and Cambodia, and will probably be launching in Hong Kong, Japan, Laos, Myanmar, Pakistan, the Philippines, Singapore, Taiwan and Thailand within the coming weeks.