Manila, Philippines — Final February 14, Good delivered a video shock that despatched followers of energy couple Hyun Bin and Son Ye Jin into a complete Okay-lig frenzy. Like a climax to a trilogy that began with Hyun Bin’s Easy Good Ako TVC final June to Son Ye Jin’s Good Signature flip, the brand new Good 5G marketing campaign simply made what appeared not possible, doable.
Subscribers and followers who didn’t quit on the social media hashtag #InSmartWeTrust lastly bought what they’ve been craving for—a joint marketing campaign top-billed Hyun Bin and Son Ye Jin.
“Right here at Good, we at all times have one of the best curiosity of our prospects at coronary heart. So you may simply think about how we felt when followers of Hyun Bin and Son Ye Jin flooded our Twitter, Fb, and Instagram with requests, begging for a joint materials that includes the pair. It might have taken some time however we felt it was definitely worth the wait as the celebrities aligned for us to lastly launch our new marketing campaign final Valentine’s Day,” mentioned Jane J. Basas, Good SVP and Head of Client Wi-fi Enterprise.
She added, “We owe this TVC to our subscribers and Crash Touchdown On You (CLOY) followers who rallied behind the hashtag #InSmartWeTrust, hoping that we’d deliver them collectively. Belief is just not simply earned, so we worth it a lot. We knew that this has changed into one thing larger and the belief of our prospects propelled us to satisfy their want.”
Hyun Bin, Son Ye Jin ship heartfelt needs to Filipinos
From “The Captain Has Landed” to touchdown into one another’s arms, Hyun Bin and Son Ye Jin took chemistry to a complete new stage within the Good 5G TVC as they chase one another on the street and thru totally different dimensions solely to satisfy once more simply as Bin asks, “Do you consider it’s doable?” To which Ye Jin replies, “I do!”
In a Good-exclusive video, the 2 shared their expertise engaged on the venture. Hyun Bin revealed that they needed to shoot in the midst of a snowstorm in January. “I bear in mind it snowed lots on the day of the shoot. Due to that, the taking pictures was enjoyable regardless of the chilly climate.”
Son Ye Jin recalled how distinctive the expertise was working with the Good crew anew. “I’m so joyful to be with Good for the second time. It’s lots simpler as a result of we labored with the identical crew.”
Having mentioned that, she disclosed that she’s wanting ahead to extra campaigns from Good. “And I’m so excited to see extra fantastic ads.”
The pair additionally revealed that they needed to go to the Philippines to be with their supporters bodily however must settle now with the heat of digital love by being with native followers on-line.
Addressing Filipinos all over the place, Hyun Bin mentioned, “Hi there. That is Hyun Bin. I’ve been given one other likelihood to satisfy you all by Good’s new marketing campaign video. I hope that you simply’ll proceed to help Good and me. I want you a Glad New 12 months. Please hold yourselves wholesome and heat this 12 months.”
Son Ye Jin echoed her accomplice’s message by saying, “I’ll not be capable of meet you all in particular person however I’m very joyful that I can greet you thru this video. Final 12 months was a troublesome 12 months for everybody. I sincerely hope you change into happier this 12 months. I hope to see you quickly. Keep wholesome till then.”
Ben&Ben joins the ‘inevitable’
Whereas it was essential for Good to grant the needs of its subscribers in terms of bringing shoppers nearer to their international idols, the TVC additionally introduced a possibility to place an area band behind the video’s soundtrack and musical scoring.
Right here’s the place Ben&Ben is available in, offering “Inevitable,” the music that’s heard within the background whereas Hyun Bin and Son Ye Jin pursue one another on this romantic-sci-fi TVC.
With lyrics impressed by real-life occasions, Ben&Ben members merely occur to be CLOY followers as properly. In a collaboration set to movement by the band, Good, and Sony Music Phils, issues began falling into place when it got here to the lending soundtrack and musical rating for the TVC.
In an official assertion launched by Sony Music Phils, lead singer Paolo Benjamin mentioned, “Inevitable is a music that tries to explain the character of destiny, and the way all our actions someway lead us to some higher place that’s destined for us. It’s additionally a music about being actual with somebody, and that regardless of how scary that will appear at occasions, there’s freedom in baring your truest nature with somebody pricey to you, even when that somebody is your self.”
Miguel Benjamin added, “The songwriting in itself presents an idea of the state that’s each a surreal thriller and a peaceable certainty, so we needed to create an aural illustration of what these lyrics felt like. Our course of began with a mixture of acoustic guitars, which I tweaked with sitar results as the principle intro riff; type of like a illustration of the 2 contrasting emotions working collectively.”
The chief in 5G
Good has completed what appeared not possible by placing Hyun Bin and Son Ye Jin collectively in a single venture for the primary time very like the newest improvement with Good 5G, which has began enabling subscribers to do groundbreaking issues we thought we couldn’t do.
The most recent evolution in wi-fi communications, 5G gives superfast information speeds and fiber-like low latency, which allow customers to add and obtain heavy recordsdata in seconds, stream high-resolution movies seamlessly, play on-line video games with out noticeable lag, and profit from different cutting-edge apps and providers on their smartphone with fiber-like speeds.
Good is on the forefront of the 5G revolution within the Philippines with the continued nationwide roll-out of its ultrafast 5G community, which incorporates strategic websites in Metro Manila, Boracay, Cavite, Cebu, Davao, Iloilo, Laguna, New Clark Metropolis in Pampanga, and Rizal.
To allow extra subscribers to expertise 5G, Good has teamed up with smartphone producers like Huawei, Samsung, realme, and Vivo in providing Good 5G-certified gadgets below Good Signature 5G Plans.
The Philippines’ quickest cellular information community
Good’s 5G rollout enhances the cellular providers supplier’s intensive 4G/LTE and 3G community within the nation, already thought-about the quickest within the Philippines by third-party cellular web analytics companies reminiscent of Ookla and Opensignal.
Ookla, the worldwide chief in web testing and evaluation, named Good because the nation’s quickest cellular information community within the second half of 2020 after it achieved a Pace Rating™ of 24.99, with common speeds of 20.08 Mbps for obtain, and seven.42 Mbps for add, based mostly on 3,915,679 user-initiated exams taken with Speedtest®.
However, Opensignal, an impartial cellular analytics agency, famous in its November 2020 Cellular Community Expertise Report for the Philippines* that Good remained forward of the competitors when it comes to Video Expertise, Add, and Obtain Pace Expertise, 4G Availability, and 4G Protection Expertise.
To know extra about Good 5G, go to 5g.good and observe Good’s official accounts on Fb at fb.com/SmartCommunications, and Twitter and Instagram at @LiveSmart.
*Impartial information referenced with consent from Opensignal “The cellular community expertise throughout 5 areas within the Philippines has tremendously improved since This fall 2018 – October 2020”
* Opensignal Awards – Philippines: Cellular Community Expertise Report November 2020, based mostly on impartial evaluation of cellular measurements recorded in the course of the interval July 1 – September 28, 2020, © 2021 Opensignal Restricted.
Additionally learn: Hyun Bin And Son Ye Jin Ship Followers’ Hearts Aflutter In New Good TVC