Israeli health system co BlazePod raises $8.5m

Israeli health system developer BlazePod, raised an extra $8.5 million in a second funding spherical led by non-public fairness fund AP Companions. This spherical brings complete funding to $10 million for the corporate, which was based in 2015.

BlazePod has developed the Flash Reflex (FRX) Coaching system, which mixes lighting Pods and an intuitive app with tons of of actions. The system presents an modern strategy to coaching and health, leveraging participating visible cues to coach bodily and cognitively and create sooner, stronger, extra elite athletes.

The financing spherical is designed to assist the continued triple-digit development of the corporate, the event of further health and sports activities verticals and to permit the corporate to develop its workforce over the approaching months.

The corporate has seen a profitable 18 months because the product’s official international launch, surpassing $10 million in income and reaching greater than 300,000 athletes and trainers in 120 international locations and increasing its attain by way of Amazon and a community of dozens of distributors.

BlazePod Founder and CEO Yaniv Shneiderman stated, “In the present day greater than ever, the health {and professional} sports activities market is prepared for distinctive applied sciences that may maximize coaching and adapt itself to the altering wants of the product customers. There isn’t any doubt that the Covid-19 and social distancing have strengthened the necessity for an out there interactive product to be used in any setting or house.”

He added, “It isn’t each day that an Israeli firm specializing in B2C succeeds in breaking into the worldwide market, to develop quickly, to construct a global model that has bought in over 100 international locations and all this by means of small investments till now. That is uncommon within the Israeli ecosystem.”

“The wellbeing sector, which is estimated at being price greater than $4.5 billion, is a spotlight of curiosity for the fund, and that is our second funding in that discipline over the previous yr,” AP Companions Founder, Samuel Vlodinger stated. “Wellbeing is receiving a regularly rising weight in our lives, and we anticipate that it’ll proceed rising within the upcoming years. We additionally imagine that Covid-19 has solely strengthened this section.

Notable BlazePod customers embrace Formulation 1 racing drivers Pierre Gasly and Alex Albon, prime boxer and heavyweight champion Anthony Joshua, soccer gamers in Europe’s prime leagues, together with Juventus central midfielder Adrien Rabio and Liverpool attacking midfielder Roberto Firmino, and European basketball powerhouse, Maccabi Tel Aviv.

Throughout this spherical AP Companions was represented by Adv. Atir Yaffe from Pearl Cohen Tzedek, and BlazePod was represented by Adv. Yaniv Aronovitch, Tadmor.

Printed by Globes, Israel enterprise information – en.globes.co.il – on December 23, 2020

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