Kia has revealed its new company emblem and world model slogan that signify the automaker’s daring transformation and all-new model goal. The introduction of the brand new emblem represents Kia’s ambitions to ascertain a management place sooner or later mobility trade by revamping almost all aspects of its enterprise.
Dedication to vary and innovation
The emblem is a logo of Kia’s new model goal and the values it guarantees to supply clients by way of future services, and the experiences these allow. Kia seals its model promise by growing the brand new emblem to resemble a handwritten signature.
The rhythmical, unbroken line of the emblem conveys Kia’s dedication to bringing moments of inspiration, whereas its symmetry demonstrates confidence. The rising gestures of the emblem embody Kia’s rising ambitions for the model, and extra importantly, what it gives clients.
“Kia’s new emblem represents the corporate’s dedication to turning into an icon for change and innovation”, mentioned Ho Sung Music, Kia’s President and CEO.
“The automotive trade is experiencing a interval of speedy transformation, and Kia is proactively shaping and adapting to those modifications. Our new emblem represents our need to encourage clients as their mobility wants evolve, and for our staff to rise to the challenges we face in a fast-changing trade.”
Document-breaking pyrotechnic show
The brand new emblem was unveiled throughout a record-breaking pyrotechnic show within the skies above Incheon, Korea. The occasion noticed 303 pyrodrones launching tons of of fireworks in a synchronised creative show, igniting and celebrating Kia’s new starting.
This set a brand new Guinness World Document for “Most unmanned aerial automobiles (UAVs) launching fireworks concurrently”.
Watch the dazzling show right here:
Kia to disclose new model goal and technique
Along with an all-new emblem, Kia revealed its new world model slogan, “Motion that conjures up”. Particulars on Kia’s new model technique, together with model goal and philosophy, in addition to utility to Kia’s future product line-up, will probably be shared by way of the digital New Kia Model Showcase occasion to be held on 15 January. The occasion could be considered on the Kia World YouTube channel.
The launch of the brand new emblem follows the announcement of Kia’s “Plan S” long-term enterprise technique in 2020.
Beneath Plan S, Kia, amongst different targets, has the ambition to take a number one place within the world automotive market. That is targeted on popularising electrical automobiles and introducing a broad vary of mobility providers, tailor-made to satisfy the wants and tastes of people and native markets.