The lately launched MyChef app goals to shake up the net meals supply trade in South Africa with a transparent deal with supporting smaller native eating places.
MyChef – which was developed by TSN-Mzimba and based by Donald Chauke and Itumeleng Mzimba – goals to make online-based meals supply extra sustainable for native eating places.
The corporate instructed MyBroadband it needed to grow to be the biggest on-line market for meals from native and independently-owned eating places in South Africa.
“We’re for native espresso retailers and hidden gems – the girl who makes the very best novelty truffles, the freshest pastries made by the tannie down the highway, and each different native hotspot in your neighbourhood.”
Chauke beforehand labored on the standard The Whippet espresso store in Linden, Johannesburg, whereas Mzimba brings his expertise in digital transformation to the desk.
The app was conceptualised and developed through the early phases of the lockdown, with your entire course of facilitated via on-line briefings, conferences, and brainstorming periods.
“The MyChef meals app is self-funded by the 2 founders out of life financial savings, part-time jobs, and contributions from family and friends,” MyChef instructed MyBroadband.
It’s now stay in a lot of suburbs in Johannesburg the place it presents on-line meals ordering and supply through cellular and desktop.
MyChef instructed MyBroadband that there was a basic distinction between the MyChef app and massive gamers like Uber Eats and Mr D Meals, which dominate quick meals deliveries in South Africa.
These platforms already permit clients to order from a variety of eating places, which incorporates smaller shops.
MyChef acknowledged that the presence of native eateries on these on-line marketplaces added to their model energy.
Nevertheless, being positioned on the identical platform which presents standard merchandise from well-known franchises like McDonald’s, KFC, and Nando’s diluted that affect.
“Even through the lockdown after we seen robust help from clients, many defaulted to ordering from KFC or McDonald’s as a result of model energy,” MyChef stated.
To supply a cheaper choice to smaller gamers, MyChef stated it charged its associate eating places a 15.5% fee payment for placement on the app.
By comparability, UberEats and Mr D Meals cost as much as 30% fee which small South African eating places have complained makes it troublesome to stay worthwhile.
As well as, they stated it has pressured them to introduce mark-ups on the costs on their menus.
MyChef stated working with the homeowners of native and independently owned eating places was key to their strategy.
“This helps provides us a full understanding of their enterprise wants, operations, their clients, and the best way to tailor our providers for every enterprise,” MyChef said.
On this regard, it stated it has benefited from the insights of Tom Savage at Bun’s Out Burgers, which was lately named as among the best burger restauarants on the earth.
“They have been the primary restaurant to be featured on the app they usually have been very affected person with us,” MyChef stated.
Areas and pricing
The MyChef service will not be at the moment supplied as a local app on any platform, however as an alternative capabilities as a progressive web-based app (PWA).
This implies it may be accessed via an Web browser on most desktop or cellular gadgets, no matter working system.
Whereas there may be an app obtainable on the Google Play Retailer, this may merely hyperlink to the URL of the PWA.
For many who wish to attempt MyChef out, it’s now stay within the following areas of Johannesburg:
Prospects are charged a R20 supply payment for addresses that are inside 5km of the restaurant, with an extra R3.50 per km for these additional away. A service payment of R9.50 additionally applies.
The app can be increasing to Cape City, Pretoria, and Soweto within the first half of 2021.
We determined to check out the MyChef app’s design and options to see how these stacked as much as Uber Eats and Mr D Meals.
Tapping the downloaded Google Play Retailer app on our smartphone directed us to the app.mychefapp.co.za hyperlink, which is the tackle getting used for MyChef’s PWA.
The interface we have been offered with was easy and simple to navigate.
It supplied a search bar for eating places, in addition to tabs for entry to sections resembling “Alerts”, “Cart”, and “Account”.
We discovered 10 eating places which have been obtainable to order from for supply or pickup from our testing location in Linden, though solely three of those have been on-line on the time of our check.
Well-liked choices included Bun’s Out Burgers, The Darkish Kitchen Pizza, and Tanduree.
Accompanying every restaurant was a score, estimated supply time, and approximate value for an order of two individuals.
Every of the eating places we thought of supplied a wide array of things.
Choosing an merchandise from a restaurant menu allowed us to customize it by including or eradicating sure components, much like how Uber Eats and Mr D Meals labored.
A Basic Burger from Bun’s Out Linden was priced at R120, with supply charged at R20 and an extra R9.50 service payment for a complete of R149.50.
On the time of publication, there was additionally a promotion obtainable without spending a dime supply on orders over R150.
Choosing pick-up eradicated the supply payment of R20 whereas nonetheless together with the service payment of R9.50 for a complete value of R129.50.
Earlier than we may place an order we have been required to create a profile by registering a reputation, electronic mail tackle, cellphone quantity, and choosing a password. This course of took lower than a minute.
Supply instances and monitoring
There was a stay chat function on which we despatched a question, which was replied to inside three minutes of sending.
Chauke instructed MyBroadband that orders might be tracked on a stay interactive map, whereas the app additionally despatched push notifications to the person with updates on the standing of their order.
“The common order takes 45-60 minutes to ship, nevertheless, that is completely depending on how lengthy the eating places take to arrange the meals,” he said.
“It is usually worthwhile to say that the eating places we’ve got on the app freshly put together meals and don’t function as Fast Service Eating places (QSR),” Chauke added.
The picture beneath exhibits screenshots of the general interface of the MyChef app.