LAS VEGAS and VANCOUVER, British Columbia, Feb. 22, 2021 (GLOBE NEWSWIRE) — TAAT™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) (the “Firm” or “TAAT™”) is happy to announce that greater than CAD $100,000 value of TAAT™ Authentic, Clean, and Menthol has been ordered this weekend, following the launch of the Firm’s on-line storefront on Wednesday, February 17, 2021. Based mostly on early-stage efficiency, the Firm continues its promotional efforts to draw people who smoke aged 21+ to the TAAT™ on-line retailer, together with a marketing campaign of focused built-in banners in on-line content material (generally generally known as “native commercials”) in addition to a digital out-of-home marketing campaign on 1000’s of Ohio gasoline pump shows.
To supply people who smoke aged 21+ who’re attempting TAAT™ for the primary time the choice to pattern particular person packs of TAAT™ with out the necessity to buy a full carton, the Firm has added a Style Explorer Bundle to its on-line retailer. This bundle consists of 1 20-stick pack of every of the three TAAT™ varieties; Authentic, Clean, and Menthol. The Firm’s TryTAAT promotion stays lively, through which people who smoke aged 21+ in eligible1 states can request a complimentary pattern pack of the TAAT™ number of their alternative. This promotion in addition to its phrases and circumstances might be accessed on the following hyperlink: http://trytaat.com/free-pack/
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With TAAT™ merchandise at the moment offered in 126 retail factors of sale throughout the state of Ohio, the TAAT™ on-line retailer is a complementary gross sales channel, availing the product to the vast majority of people who smoke aged 21+ in america. Beginning this week, a nationwide shopper packaged items (“CPG”) gross sales company that straight providers greater than 100,000 comfort shops will start initiatives to put TAAT™ in extra factors of sale throughout the nation, which may domesticate better consciousness of the TAAT™ model amongst people who smoke aged 21+ and doubtlessly improve in-store and on-line gross sales.
TAAT™ Chief Government Officer Setti Coscarella commented, “To promote greater than CAD $100,000 value of a comparatively new product in such a brief interval is totally distinctive. Numerous people who smoke aged 21+ in america have been eagerly awaiting the launch of our on-line retailer on Wednesday, which I imagine has contributed considerably to our product gross sales this previous week. Our iterative rollout of TAAT™ in america has been very strategically deliberate to check the preliminary reactions of people who smoke aged 21+ when launched to the idea of a nicotine-free and tobacco-free smoking expertise, whereas additionally gauging reception of the product after it’s sampled for the primary time. Over the previous two months, we’ve got had the chance to collect fairly a little bit of suggestions about TAAT™ from people who smoke aged 21+ in addition to retailers and wholesalers of tobacco. I imagine these insights have confirmed helpful, as they performed a task in creating our methods for launching the TAAT™ on-line retailer on Wednesday, which has been a exceptional success to this point. Likewise, these insights may very well be helpful to our CPG gross sales company who will start campaigns this week to commercialize the product throughout their community of over 100,000 comfort shops that they straight service. We’re assured that the collective outcomes of those initiatives may allow TAAT™ to enlarge its market share within the USD $814 billion world tobacco trade over the course of Q1 2021 and past.”
Footnotes and Sources
1 – As a result of the authorized standing of TAAT™ can range between jurisdictions, the Firm can solely settle for and fulfil orders and pattern requests for TAAT™ made on-line with transport addresses in jurisdictions which have been permitted by the Firm’s authorized counsel.
On behalf of the Board of Administrators of the Firm,
TAAT™ LIFESTYLE & WELLNESS LTD.
Setti Coscarella, CEO and Director
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TAAT™ Investor Relations
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About TAAT™ Life-style & Wellness Ltd.
The Firm has developed TAAT™, which is a tobacco-free and nicotine-free various to conventional cigarettes supplied in “Authentic”, “Clean”, and “Menthol” varieties. TAAT™’s base materials is Past Tobacco™, a proprietary mix which undergoes a patent-pending refinement method inflicting its scent and style to resemble tobacco. Beneath govt management with “Large Tobacco” pedigree, TAAT™ was launched first in america in This fall 2020 because the Firm seeks to place itself within the $814 billion1 world tobacco trade.
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British American Tobacco – The World Market
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