Sportsnet and Canada Basketball have dedicated to a multi-year partnership that may see the event and launch of a number of new nationwide and worldwide males’s and girls’s basketball occasions in Canada, starting in 2022.
Moreover, the collaboration will work to shine the highlight on Canada’s finest and brightest within the basketball panorama with authentic and inventive content material improvement, set to air throughout Sportsnet platforms.
“Over the previous decade, the love and fervour for basketball has grown exponentially all through Canadian communities,” mentioned Bart Yabsley, President, Sportsnet. “In becoming a member of this actually distinctive partnership with Canada Basketball, Sportsnet shares the privilege and accountability of rising the game of basketball throughout the nation for years to come back. Pairing this partnership with our long-term collaboration with the Toronto Raptors and the NBA, plus our rising reference to the WNBA, Sportsnet is formally the vacation spot for all of the content material Canada’s basketball followers want.”
“Partnering with Sportsnet is an amazing alternative for us at Canada Basketball to deliver the tales of our gamers and groups to a nationwide viewers,” mentioned Glen Grunwald, President & CEO, Canada Basketball. “From our Senior Ladies’s Nationwide Crew ranked a program-high fourth on the planet, to a different file setting yr with Canadians unfold throughout the NBA, basketball in Canada continues to expertise progress in any respect ranges like by no means earlier than seen in our nation. Nonetheless, we firmly imagine that this thrilling partnership with Sportsnet will take our beloved recreation to even higher heights.”
2022 Occasion Sequence
Subsequent summer season, Canada Basketball and Sportsnet are set to launch a sequence of males’s and girls’s occasions, together with the inaugural U22 worldwide tournaments. Welcoming the highest nationwide federations on the planet to Toronto, the worldwide competitors will showcase Canada’s up-and-coming expertise in motion and set the stage for extra competitors to come back.
Because the partnership works in the direction of opening tip-off, Canada Basketball will handle match logistics, together with occasion format, group qualification and extra. Sportsnet will function unique broadcaster, delivering full-court protection throughout its nationwide channels and streaming providers. Additional particulars concerning the 2022 occasion sequence shall be introduced at a later date.
Sportsnet Authentic Content material
Sportsnet and Canada Basketball are additionally teaming as much as ship authentic content material that includes the tales, moments and occasions that each affect and unite the Canadian basketball neighborhood.
Out there throughout Sportsnet’s platforms, the content material will spotlight the actions and accomplishments of the nation’s most heralded gamers and coaches, in addition to rising stars, whereas leveraging the stay occasion schedule and information developments.
Telling tales from the grassroots to the skilled leagues, Sportsnet’s authentic content material will embrace:
• Insider entry to males’s and girls’s nationwide group coaching and improvement camps
• Athlete-driven segments, social media takeovers and fascinating conversations
• Highlighting the developments, tales and influencers on the intersection of basketball with the Canadian music, artwork and tradition scenes
• Coaching and schooling movies that includes Crew Canada personnel
• Actual-time protection and behind-the-scenes entry to all the most important moments in Canadian basketball
“On behalf of Canada Basketball and basketball followers throughout Canada, I’d wish to thank Bart and all the group at Sportsnet for his or her dedication to serving to us develop the sport right here at house,” mentioned Brian Cooper, Chair, Canada Basketball Board of Administrators. “Collectively, we are going to work to raise basketball by means of participating and relatable authentic content material that may encourage the following era of Canadian gamers, coaches, officers and followers, whereas additionally delivering a first-class occasion expertise to a rising fanbase of passionate supporters of our recreation.”