The Weeknd has been confirmed to carry out throughout 2021’s Tremendous Bowl LV halftime present.
The singer is about to be the primary Canadian to carry out on the occasion since Shania Twain took the stage alongside No Doubt and Sting again in 2003.
The present will happen at Raymond James Stadium in Tampa Bay on Sunday, Feb. 7, 2021.
Pepsi — the halftime present’s sponsor — together with the NFL, Roc Nation and the musician himself, all introduced the information.
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“All of us develop up watching the world’s largest acts taking part in the Tremendous Bowl and one can solely dream of being in that place. I’m humbled, honoured and ecstatic to be the centre of that notorious stage this yr,” The Weeknd stated in a press launch.
“The Weeknd has launched a sound all his personal. His soulful uniqueness has outlined a brand new technology of greatness in music and artistry,” stated Roc Nation chief Jay-Z. “That is a rare second in time and the Pepsi Tremendous Bowl LV Halftime Present goes to be a rare expertise with a rare performer.”
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“We’re thrilled to have The Weeknd be a part of us in Tampa Bay on the Pepsi Halftime Stage,” stated Brian Rolapp, NFL Chief Media and Enterprise Officer. “Halftime Present performances have a historical past of excellence and creativity and we sit up for seeing what he’ll carry to Tremendous Bowl LV.”
Adam Harter, Senior Vice President, Sports activities, Media and Leisure, PepsiCo, stated, based on Selection: “We are able to’t wait to welcome multi-award profitable artist The Weeknd to the Pepsi Tremendous Bowl LV Halftime Present stage. In collaboration with the NFL and Roc Nation, we proceed to reimagine what a Pepsi Halftime Present seems to be like with a number of the largest musicians on the earth. We anticipate The Weeknd will proceed to boost the bar, setting a brand new precedent each musically and visually for the most-watched efficiency of the yr.”
The Weeknd follows an extended line of singers to take to the Halftime Tremendous Bowl stage. Jennifer Lopez and Shakira had the honours earlier this yr, after the likes of Woman Gaga, Madonna, Janet Jackson, Justin Timberlake, Coldplay, U2, and plenty of, many extra carried out.
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